First let's start by defining some terms!

• UX design stands for User Experience and it's really all about how users "experience" a company's products and services. 
• UI design stands for User Interface and deals with more granular concepts of visual design elements such as web button sizes, shapes and placements, colors and typography, etc.

According to a study done by Forrester, companies that invest in UX/UI see a lower cost of customer acquisition, lower support cost, increased customer retention and increased market share. It also shows that, on average, every dollar invested in UX/UI brings 100 dollars in return. While not a cure-all for all your branding ills, good design can nonetheless add a tremendous amount of value if applied well.

In today's market clients are looking for more than just purchasing products or services, they are looking to have an amazing experience while doing so. Great UX/UI is no longer just a competitive advantage but rather a necessary investment in brand loyalty and consumer confidence. As more clients continue to shop online, they increasingly expect and demand consistent experiences from all the service or product providers with which they interact.